Tissot

Tissot is the entry-level anchor of the Swatch Group, offering Swiss-made movements at the most accessible price point in the luxury segment. The PRX, T-Touch, and Le Locle are the primary secondary market references. Values track close to retail, and Tissot watches represent a rational choice for buyers seeking Swiss quality without significant secondary market risk. The PRX has emerged as a cult favourite among younger collectors, generating above-average secondary demand.